Fenrir Properties
LONDON PROPERTY PLATFORM

From concept to
operating asset

Fenrir Properties develops, structures and operates hospitality, living and special-situation assets with an uncompromising focus on execution and long-term value.

Incorporated: 2024 (England & Wales)
Focus: London & key UK markets
Disciplines: Development · Operations · Capital
Core sectors: Hospitality · Living · Services

Fenrir at a Glance

Development · Operations · Capital Structuring

Develop
Site appraisal, planning strategy, design coordination and build monitoring. We manage the full development lifecycle from concept through to operational handover, including conversions, repositionings and selected new-builds, with planning and regulatory constraints built into the business plan from day one.
Operate
Hotel-style operations for serviced residences and studios. Professional housekeeping, brand standards, revenue management systems, channel strategy and guest experience designed around corporate, contractor and mid-stay demand. Operations can sit within wider mixed-use or multi-asset projects where that makes sense.
Structure
JV structures, leases and profit-share arrangements tailored to the asset and partners. Structuring work also covers asset repositioning, special-situation assets and complex ownership/lease setups. Clear risk allocation, transparent economics and long-term alignment between landlords, operators and capital partners.
Partner
Long-term, execution-led partnerships with landlords, investors, family offices and managing agents on hospitality and living projects, and selected asset repositioning and special-situation projects where Fenrir is the operator/developer/structuring partner. We're a platform that combines development, operations and structuring rather than acting as a passive landlord.

How we think

Five principles that guide our approach

Selective on assets

Disciplined on risk. We focus on hospitality, living and asset repositioning where we can control outcomes.

Design around reality

Planning and regulatory constraints are built into the business plan from day one, not hoped away.

Operate lean

Hotel-style systems keep costs predictable and revenue manageable at scale.

Build for exits

Structures that can be refinanced or exited cleanly. Long-term alignment with landlords and capital partners.

Comfortable with complexity

Planning-heavy, constrained situations don't scare us – as long as there's a credible path through.

Explore Fenrir

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